OUR Approach

Good communication is made with people in mind, that’s where good ideas come from!

We work together with our clients, understanding their values, their brand and their vision, but above all the positive impact that together we can bring to the target populations.

We firmly believe that communication should be creative and strategic, but at the same time sensitive, inclusive and diverse.

Our motivation is to help build a more sustainable, just and equitable future, integrating social and environmental well-being at the heart of every project.

ilustración lineal de mujer frente a un pizarrón similar a un boceto donde se muestran diferentes elementos de contenido como texto, video, imagen
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With Whom We

Work

  • Private sector
  • NGOs
  • Government
  • Cooperation agencies
  • Associations and cooperatives
  • Individuals
Icono lineal de un megafono que representa la comunicación.

To Whom We

Communicate

  • Clients and users
  • Opinion leaders
  • Communities and organized groups
  • At-risk populations
Icono lineal de una flecha y una bandera de meta que representa el camino hacia nuestro propósito.

Our

Purpose

  • Raise awareness and sensitize
  • Educate and train
  • Disseminate
  • Promote and position
  • Build networks
  • Motivate and transform

Work Methodology

We bring together creative talents, communication strategists and technology-savvy profiles to deliver end-to-end solutions. Our process is iterative and collaborative, which allows us to continuously improve products and align them with our clients’ needs.

Below, we present our work process along with the cross-cutting axes and tools we use to carry out our work:

Diagnosis, research and analysis

We rely on qualitative and quantitative research techniques to gather key information.

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Needs identification

We work together with our clients and their target audiences to collaboratively identify and prioritize needs.

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Conceptual and creative design

We combine creativity, strategy and technology to offer integral and customized solution.

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 Development and production

We create communication products, supported by a team with knowledge and experience in different areas of communication, design and technologies.

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Implementation

We execute actions to position and disseminate the messages, and thus reach the target populations more effectively.

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Monitoring and evaluation of results

A constant and transversal task during all the previous stages. Continuous monitoring makes it possible to ensure the effectiveness of the messages, thus guaranteeing compliance with the objectives.

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Monitoring and evaluation of results

A constant and transversal task during all the previous stages. Continuous monitoring makes it possible to ensure the effectiveness of the messages, thus guaranteeing compliance with the objectives.

Implementation

We execute actions to position and disseminate the messages, and thus reach the target populations more effectively.

 Development and production

We create communication products, supported by a team with knowledge and experience in different areas of communication, design and technologies.

Diagnosis, research and analysis

We rely on qualitative and quantitative research techniques to gather key information.

Needs identification

We work together with our clients and their target audiences to collaboratively identify and prioritize needs.

Conceptual and creative design

We combine creativity, strategy and technology to offer integral and customized solution

Tools

Imagen de un diagrama de diseño de pensamiento (Design Thinking) que muestra un proceso creativo y colaborativo. El gráfico incluye una nube de pensamiento y un rayo que representan el enfoque que se utiliza para resolver problemas de manera innovadora y centrada en el usuario.

Design thinking

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Agile methodologies

Icono lineal de cuatro nubes de diálogo alrededor de una tuerca con dos flechas dentro una hacia la derecha y otra hacia la izquierda, en representación de los procesos iterativos.

Iterative processes

Icono lineal de una pantalla táctil con un smiley en representación del usuario y una mano con un dedo señalándolo, representando el diseño centrado en el usuario.

User-centered design

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Information, Education and Communication (IEC)

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Collaborative construction

Cross-cutting Approaches

  • Human Rights
  • Creativity and Innovation
  • Sustainable Development
  • Diversity, Accessibility and Inclusion
  • Communication for Development (C4D)
Ilustración de una mujer joven frente a una mesa de trabajo creando algo, detrás de ella un gran baúl abierto con herramientas como martillos y tuercas. Junto al baúl hay tres grandes libros, uno encima del otro; simbolizando como los enfoques transversales ayudan a crear productos innovadores.

If you want to know more about our experience you can visit: Our Portfolio